Joi Ito is such a gem! He’s a joy to listen to and his thoughts encompass so much about what’s going on in cyberspace (although in this presentation he says he doesn’t believe in cyberspace anymore – and with good reasoning). I’m in awe of this man – smart, insightful and sees ‘the big picture’. I certainly enjoyed this presentation of WoW and hope you do, as well. He talks about everything, how players relate to each other, how ‘real’ the experiences are, the use of voice communication in MMORPGs, the interface design of a guild leader, the differences between Second Life and World of Warcraft , user-generated content and so much more. The presentation is from The Chaos Communication Congress. Enjoy!
Joichi Ito is the founder and CEO of Neoteny, which is a venture capital firm “committed to helping entrepreneurs build sustainable information technology businesses”. And I’m just going to cut’n'paste from Wikipedia here: