I remember being absolutely gobsmacked when I first read about Edward Castronova and his economic analysis of the online game Everquest. And it all spiraled from there … do you remember? We all got caught up in the rights of the avatar. I remember being enthralled in discussions about what is real and what is not real and what rights avatars have in games such as Everquest. Because we saw avatars as extensions of ourselves, therefore we should have the same human rights as we have in our own ‘real life’. Ownership issues and freedom of expression where things that I thoroughly enjoyed exploring and debating.