“Hold on, we’re in charge of the machines”

I just read this brilliant interview with Aleks Krotoski in The New Zealand Listener about her new book, Untangling the Web. You should buy it NOW – I just did!

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Me behind Aleks Krotoski at State of Play conference in Singapore. I told her I was a fan right before or after this was taken. I’ve never felt more like a stalker!

My enthusiasm escalated quite early here:

Dr. Aleks Krotoski, a US-raised writer, broadcaster and academic, says real serendipity in online searches or online dating, for instance, requires an aspect of “wrongness”. “I’d be fascinated if, when you hit on Google I’m Feeling Lucky, instead of delivering exactly the results that the machine thinks you want, it delivers things that are kind of wrong, and you as a human being would go, actually, that’s taken me off in a completely different direction.” Sometimes you want exact searches, she says, but sometimes you want stuff that’s a little bit different from what you are looking for.”

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