Why did I resent Murdoch again?

I just read this article by Rupert Murdoch and I can’t help but be inspired that someone as powerful a media mogul as Murdoch gets what’s going on! I remember my first thought when he bought My Space was that he would ruin the medium with greed – but now – I’m not quite so sure!

Either way – I definitely recommend this article he wrote for Forbes. If only my own country’s media moguls could speak the same way! The cynicism is just massive over here. At least we have Eirik Solheim – and I take comfort in that!

Companies that take advantage of this new meaning of network and adapt to
the expectations of the networked consumer can look forward to a new golden age
of media. Far be it from me to suggest that either I or my company have all the
answers. No one does. But the future of media is a future of relentless
experimentation and innovation, accelerating change, and–for those who embrace
the new ways in which consumers are connecting with each other–enormous

Rupert Murdoch

Stolen from The Long Tail

World of Warcraft raid

I got this charming mashup animation of a WoW raid by Deluthor in my mailbox the other day – and I have to say it gave me a few giggles! A wonderful little piece expressing exactly how intense these raids can be! Not to mention how authoritarian the leaders get!

And the language? Well, I think it’s only natural that swearwords become so essential in expressing anger, because they’re words that everyone understands, no matter where in the world you come from! But if you’re going to watch it at work with speakers, and not headphones I have to say, NSFW! ;)

Thanks, sis!!

Happy Birthday André Nerheim!

One of my favourite men in the world is 30 today!!! Amazing! He’s even got the prime minister of Norway on film wishing him a happy birthday! Just goes to show what a brilliant enthusiastic politician he is! A great friend that goes out of his way to make people happy and is always available for a helping hand!

I admire and love him and I’m so freakin privileged to have him as friend! And like every woman who knows him – I feel we look like the PERFECT couple! Hehe!!! Have a great birthday, darlin’! And thanks for a glorious and spectacular party!

An while I’m at it, congrats to Kjell Magnus and Lisbeth’s beautiful Saga! Born October 5th 11.10pm! Seiously! Can you think of a better name than Saga?!! The girl is just destined to have an adventurous life!!

Sorry about the personal! But this was just too important! Sorry…something funky going on with my blogger account…pictures are proving to be a difficult task!

Avatar-Based Marketing

I know anybody who’s anybody has blogged about this already, but Paul Hemp’s Harvard Business Review article is actually sooooooo good it deserves another mention! This is a perfect example of good journalism we would like to see on virtual worlds, well researched and without ‘OMG, but it’s not real’ hype. I mean – it just includes everything!!
As the title implies, it’s about marketing in virtual worlds. From the McDonald’s stands in The Sims Online to the Coca Cola vending machines in Anarchy Online. And he even (and I applaud him specifically for this) mentions how Second Life clothes designers have been approached by real world clothing companies and links to Objects of Virtual Desire – yay! (Hey guys in case you’re egosurfing – what’s new? Update your site and let us know if you’ve sold something or made something new!!!)
So we know that there have been a few flukes when it comes to real world marketing in virtual worlds – like Subway in CounterStrike, and McDonald’s in The Sims Online – but is there still a chance?
Although Paul Hemp is a great journalist, I might be a really bad reader, because I’m not sure if the following statement is from him or Wagner James Au (they’re both brilliant either way):

“The potential of marketing directly to avatars doesn’t disappear after
they accompany their creators – tucked in their creators’ psyches – back to the
real world. A company might, for instance, create a real-world advertising
campaign aimed at a particular avatar “segment” – wizards, say, or
furries. Or you might offer in real-world stores a distinctive clothing
line available only to people whose avatars had, through achievements in an
online world, earned their creators the right to wear the gear, thus giving
people credibility in the real world based on their avatars’ virtual-world

eah!!!!! I love this idea!!!! I mean, we’re pretty much evolving into a society that forms social groups on the basis of shared interest and tags (not that there’s anything new with that but – you know what I mean!) on the internett – why not bring that tag system to fashion? I think it would be brilliant if I had some sort of accessory that told the story of, ooops I mean represented, who I am in Anarchy Online! And I don’t mean the geeky t-shirt, I want something nice! And if I saw someone else wearing a piece I recognised to represent something I understood, I actually think I’d strike up a conversation with them!

Anyways! I just think it’s a great idea! Whether it’s Wu’s or Hemp’s! There’s a lot of potential in an idea like this – I’m not sure you could make millions yet….but I’m certain it has potential!

Lego Counter-Strike

I swear the people in the office next to me must think I’m sort of freak!! I keep howling out with laughter!! Yeah…motivation is quite low when everyone else is on Easter vacation! But I just love this stuff!!!

Lego Counter Strike 1:

Great fun!!!


I’m re-reading Ren Reynold’s “Intellectual Property Rights in Community Based Video Games”
and I had to take a little thinking breather, because I’m trying to get my head around the whole ‘arthor & work’ issue. I’m having a hard time agreeing with the unbelievably smart Mr. Reynolds when he states:

“The alternative position – that of Player as Author, is similarly difficult to sustain. If one is to assert that a player is the Author of a player-character, then under the present codifictaion of Intellectual Property law, the player characters must be a Work.
Player-characters require human endeavour in their creation and development, but while endeavour is a necessary condition of a Work, it is not sufficient. A Work must also be original and recorded in an appropriate form.
But the originality of any player-character is difficult to sustain because while player-characters do have unique elements e.g., their name. Other elements are simply field with a set and finite range of values, such that it is more than likely that for any given character there exists a digital-doppelganger in all but name
Thus there seems no defence in law for the position of a player as the Author of a player-character as player-characters are not Works”

My initial thoughts are “What bollocks!” – but as I’m playing around with the words, history, experience, individuality, story, narrative (still playing around with it actually – so I’ll get back with a good argument soon) – I started thinking about the word ‘digital-doppelganger’. What an odd choice of words for an Englishman, I thought and shared my amusement with Mr. Delicious who responded with a link to Wikipedia which gave me a few minutes of chuckles! Wikipedia is just sooo geekily charming! There are just no limits to what resources can be put into it!

I mean there’s the ‘famous reports of the Doppelgänger phenomenon’ where you can find the useful information that “Abraham Lincoln told his wife, while shaving after his election as president, that he saw an image of himself in the distance fade away while shaving in front of a mirror. He believed this to mean he would be elected to a second term but would not survive’.

And here’s the one that really got me going!! ‘The doppelgänger phenomenon in popular culture’ and there’s a list of literature, film, television, VIDEO GAMES (yay) and other media. I ofcourse had to have a look through this list and some I recognise the piece, but can’t think of doppelgängers and some I’m just REALLY suprised are in here!!!
Neighbours episode “The Joy Flight”, Janelle briefly sees Dylan’s doppelganger when he is involved in the plane crash”. He he…I remember Neighbours!!

So I guess I’m thinking…should I maybe for the first time ever contribute to Wikipedia starting a list of academic papers mentioning the phenomena?! Or maybe I should start my own definition of what a’ digital-doppelgänger’ is. But that’s kinda hard to do when I don’t believe in them!!

Yeah…I’ll shut up now and get back to work!

Aleks has a blog!!

I’ve always enjoyed Aleks’ Guardian Game Blog pieces so I’m suprised that I haven’t picked up on this earlier, but I guess some things just need to be unnoticed till it’s the right time!!

Anyways!! She’s a PhD student at the Department of Psychology at University of Surrey and she’s “examining the relationship between communication patterns and group processes in the diffusion of information through an online community” and she is “currently exploring the social networks of virtual world Second Life, which displays unique, emergent social properties reflective of offline social life” – EXCELLENT!!!! ;)

Her blog is: Social Sim