Joi Ito is such a gem! He’s a joy to listen to and his thoughts encompass so much about what’s going on in cyberspace (although in this presentation he says he doesn’t believe in cyberspace anymore – and with good reasoning). I’m in awe of this man – smart, insightful and sees ‘the big picture’. I certainly enjoyed this presentation of WoW and hope you do, as well. He talks about everything, how players relate to each other, how ‘real’ the experiences are, the use of voice communication in MMORPGs, the interface design of a guild leader, the differences between Second Life and World of Warcraft , user-generated content and so much more. The presentation is from The Chaos Communication Congress. Enjoy!
Joichi Ito is the founder and CEO of Neoteny, which is a venture capital firm “committed to helping entrepreneurs build sustainable information technology businesses”. And I’m just going to cut’n’paste from Wikipedia here:
So I specifically turned my back on an absolutely glorious sunny day today, to work on a job application and finish up some thesis thoughts I had this morning (burnt the midnight oil) – but first things first – feeds need to be skimmed through!
Rather annoyingly erikso.com had a truely informative and extremely interesting post, loads of stuff I’ve just automatically loaded on to my iPod for the walk home tonight – but I ended up watching the whole of this charming videoblog by Loïc Le Meur (loads of other interesting things on his blog – I became a subscriber instantly), where he talks to Joi Ito about – well…everything important!!!! Joi Ito gives the best description of what playing World of Warcraft is about, EVER!!!!! What we can learn from MMORPGs and how we can incorporate several models into the business world. Ofcourse gold farming comes up -and Ito brings up an interesting observation that the Chinese had a hard time understanding what we have against gold farmers, according to them it’s a given that people with money should be able to pay their way to the top in games. Really ironic – that we in the capitalist world believe every MMORPG gamer should be equal, while the Socialist Chinese are all for money buying gaming fame and fortune! Amusing. Then they have a great talk about videos, music and copyright – and ofcourse the Creative Commons – and what all this sharing business is all about. It was really interesting!!! And it was so relaxed listening to them just have a conversation! Very inspiring! Definitely worth skipping a film or tv program to watch! But now – must work!!