Interactive Australia 2007

The Centre for New Media Research & Education (which looks really cool, by the way) at Bond University in Australia has published a report that:

“…provides data on who is playing games in Australia, what their attitudes and behaviours are like compared with non-gamers, the nature of the games market, the importance of games in the family experience and the role of online access in game purchasing and play.
The study is based on a national random sample of 1,606 Australian households who responded to more than 75 questions and over 300 data points in a 15-minute online survey run by ACNielsen Surveys Australia in late September 2006. Two units of analysis are explored in the study: the household and the player individual within the household.”

It’s interesting data. Nothing that really surprises me – but nice to see such reports finding nice little heartwarming details such as:

“Parents and children are increasingly playing together. 35% of gamers are parents.”

I would really like to see the questions asked though, because it seems just a tad too optimistic – too good to be true, in a way. But then I’ve always been skeptical to such things as I’ve done my fair share of phone surveys. ;)

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