“…provides data on who is playing games in Australia, what their attitudes and behaviours are like compared with non-gamers, the nature of the games market, the importance of games in the family experience and the role of online access in game purchasing and play.
The study is based on a national random sample of 1,606 Australian households who responded to more than 75 questions and over 300 data points in a 15-minute online survey run by ACNielsen Surveys Australia in late September 2006. Two units of analysis are explored in the study: the household and the player individual within the household.”
It’s interesting data. Nothing that really surprises me – but nice to see such reports finding nice little heartwarming details such as:
“Parents and children are increasingly playing together. 35% of gamers are parents.”
I would really like to see the questions asked though, because it seems just a tad too optimistic – too good to be true, in a way. But then I’ve always been skeptical to such things as I’ve done my fair share of phone surveys. ;)
I’m in Australia now, we’ve started the prologue of Zelda and we’re kinda confused! Hehe!
We flew during the night – which was obviously completely wrong for me, I have enough problems falling asleep on planes but this time we flew Singapore Airlines! They had GAMES!!!!!!!!!!!!!!!!!!!!! Nintendo and computer games! It was a thrill!!! And I felt like I was flying first class, the service was unbelievable!
Anyways, I’ve managed to get my travel blog started – I don’t know how much I’ll be updating – family holidays have busy schedules! We’ll see what happens with it!
I’ve never ever regretted my decision to start back at university and write about virtual gaming worlds. I mean…I started my Masters degree because I wanted to study and research virtual worlds – the actual degree is just a perk! Hmmm…does that make me a nerd? Never thought it would take me this long, however!! So much information to process!! I have, however, regretted many many many times on The Sims Online! But in hindsight, I feel it’s good to have knowledge and insight on what doesn’t work! But…you know I’m babling! Oh hell! It’s my blog!
Anyways…it’s been one of the few choices in my life that’s made me truely happy! One thing that’s always annoyed me, however, is that I could never seem to find the courage and strength to write papers for conferences so I could participate! So many fabulous debates! I’ve been saying for the past year that if I won the lottery I would just travel around going to all these conferences and meeting all these super brilliant minds!!