This has been a subject that’s been buzzing around in my head for a while. Should we focus on advertising more games specifically to women, in which case, what would this look like and is it really necessary?
It seems to me that there’s still a template for advertising games that focuses on a predominately teenage male audience. Which makes me feel uncomfortable at times. I also often find myself wondering how I would learn about all the beautiful and amazing games that I play, if I didn’t work in the industry. I follow game developers, game media, game journalists, game academics, game musicians and game artists – so of course I get access to great new games, because this is my life. But if I were just a woman playing as a hobby, where would I go for my information, who’s opinion would I listen to?
We know that women play games. We play quite a lot actually according to the last ESA report:
Adult women represent a greater portion of the video game-playing population (31 percent) than boys age 18 or younger (18 percent).
So I guess we’re doing rather well without having female targeted marketing? And that’s awesome! This makes me so happy! But I wonder if we’ve only scratched the surface?
Let’s not paint everything pink just yet!
Last week I attended The Nordic Media Festival and was so lucky to catch Brian Seth Hurst from X Media Lab. Mr. Hurst came to talk to us about cross platform media.
I still get chills and I must admit – a little tear in my eye when I think about The Conspiracy for Good, which X Media Lab is responsible for:
I’m trying to figure out a really catchy great name for the upcoming Machinima Night at Landmark 22. October. This is what I’ve come up with – MachinimUP or MachiniMIX – but to be perfectly honest – I feel that’s just a foolish way of hyping it all up. Why not continue to be perfectly honest, frank and to the point with Machinima Night III?
I’m officially on vacation and I’m unofficially trying to get my head focused on upcoming projects and dreams this fall so I can dive straight into them when I come home. My day job will be requiring quite a lot of attention – so I must have a few things straight soon.
I’ve often thought about machinima as fan art – but I’ve never felt completely comfortable with it. I’ve always felt like machinima in itself – was an artform in it’s own right. But then there are such lucious films like this. Which clearly is fan based, but a voyeuristic delight none the less!
Speaking of fan art – I’ve started a little theory about why we’re not talking enough about this in Norway. We have no word for “fan” – seriously – if you can think of something do tell me – but I don’t think we have a word for ‘fan’. We have supporter – which is generally considered to be football fans. But it’s not even that – a football fan is a supporter, although I’m not sure that a WoW machinimator is a supporter of Blizzard. It’s baffled me for a while now and there’s definitely a cultural significance in being wordless on the subject. It’s interesting – and just a thought to share.
I’m just running through my feeds before I start cracking on some more “serious” blogsposts and I’ve caught myself muttering “How adorable – beautiful – incredible!” on several of the articles I’m reading – so thought I’d just share some of them here. I don’t know – perhaps its the beautiful weather that’s put me in the lovey dovey mood – either way – I’m having an incredibly lucious Sunday!
I woke up this morning with an intense desire to blog – so at this writing moment I’m thinking today is going to be a great day!
I think absolutely everyone in my social network has been hassled with hard questions like “How do you translate game mechanics to Norwegian?”. So many excellent suggestions, but I never seem to be satisfied. I’m not happy with the direct translation which would be spillmekanikk. I’ve been trying to write some articles for the mainstream media and at the moment half of the articles I’ve written have been published. I’m quite chuffed and proud about that. Firstly because the content isn’t always considered newsworthy and second – I’m no freakin journalist!
Like the rest of the world, I became enchanted by ITV’s Britain’s Got Talent when I saw Paul Potts‘ remarkable performance on YouTube – oh the tears! This of course led to hunger for more and I randomly went through some of the related YouTube videos. At one point I thought ‘hang on – I’m sure they’ve got a website with better quality clips and a much better organisational overview’. And they do -yay! But no – I get this picture up. “This content is not for viewing outside of the UK due to rights reasons”. Urgh! My thoughts go to the delightful Ben Hammersley‘s words:
The audience is actually quite happy to pay for these things. Witness the sales of DVD box-sets, or the success of the downloadable episodes of hit shows in the iTunes Music Store. Again, though, the television industry shoots itself in the foot. Would I pay for downloadable episodes of the Daily Show? Yes. Will anyone take my money from me? No. Why? Because I’m in the wrong country. Well, I tried. I’ll be thinking about how little their broken business model is my problem as I boot up my torrent software, download the show, and watch the whole thing, including the adverts and any in-show sponsorship.It’s a curious business indeed that turns away customers. It’s exceptionally puzzling when an industry ignores offers of cash. The reason for this seemingly counter-intuitive approach to business – where those with the supply actively avoid those with the demand – is that selling programming is not the business channels are in.
The Guardian, March 20, 2006
“Get with the programme”
I’ve been toying around with an idea for months now, not actually getting anywhere – but it’s still there on my list of priorities.
I want to rent a cinema theater for a day and show Machinima films. A kind of mini-Machinima festival. My idea is to make it as commercial as possible so that people who aren’t avid gamers will be interested in attending as well.
I’ve decided that this is possible if I can organize machinima films in forms of genre. Drama – action – horror – a.s.o. I know! It’s a headache. But I think if I separate the films from the games, people might be more open. The whole point is to give an introduction to the magnificence that can come out of user-generated content. And of course the relevant fact that games are being used as a medium to express something.
Just stopping by to share this amazing quote by Bogost in Gamasutra’s ‘Are Games Art? “Here we go again.”
“Film can be used for deeply charged emotional expression, or it can be used to show you how to use the oxygen mask in case of cabin depressurization. If video games are indeed a medium, then they too will speak on different registers. “If you look at the world of ‘serious games,’ a lot of those titles are much closer to the airline safety video than to ‘Citizen Kane,'”Bogost adds. “And like film or TV or painting, there will be different modes of video game craft. There will be pop-art games and self-referential postmodern games and exploitative games and games made solely to cash in on intellectual property like Sponge Bob.”
Naw – I haven’t actually read it – but found the quote at Water Cooler Games and I’ve been thinking about it all day! So much so that I’m getting very distracted from work. But I suppose I knew that would happen eventually!